After seeing the copious amounts of pure profit that Blizzard made with its Sparklepony, it was really only a matter of time until SoE jumped on the bandwagon with their version of a $25 mount. However, I think that SoE goes too far with this one. Why? Well, here is what I know about the SoE mount:
- You have three models to choose from
- They cost $25 a piece
- Each different mount model has different stat boosts that are provided to your character
Now, I don’t know this for sure, but I am almost certain that unlike WoW’s pony, these cats are one time use, meaning you choose one character to redeem the mount for and thats it. Yeah. Now, people question whether or not a virtual mount is something that is really worth $25. The answer is, of course it is … if people are willing to pay that much. And, whoa boy, where they ever. Personally, I think that the sparklepony was just a tad too expensive for me. But really I didn’t want it because the aesthetic didn’t really fit with my characters. That being said, I did throw down $20 + $30 to pay for a recruit-a-friend second account mostly for the two seater rocket mount. However, I am also using this to dual-box and level a handful of toons up to 60 really quickly, so there is a lot more benefit in it for me.
The fact that SoE’s $25 mount is a one time use really sucks. Not only that, but they tease you in the ad by saying “The Prowlers are guaranteed to be available for at least one month” implying that if you don’t act now they might be gone forever! WoW’s pony is an item I can buy and from them until the end of time every character I ever create has access to the mount. THAT is as aspect that makes it almost worth $25 to the dedicated WoW player. SoE just doesn’t get it. Clearly they are hoping that you will buy one, enjoy it and want to buy all three! Or buy multiple mounts for ALL your characters! My God … what is $25 x 6 x numberOfActiveEQ2Players? They could be gazillionaires!
However, the real kicker that gets my panties in a tizzy is that these mounts boost the stats of your characters. Now, I don’t actively play EQ2 anymore so I have no feel for how beneficial these boosts really are, but the fact of the matter is that SoE has opened the floodgates here. As of right now, in EQ2, spending $25 can make me more powerful than you. Where does this end? I am sure that SoE will tell you that they will keep it reasonable and that any boosts in power for money will be kept in check so as to not ruin the balance of the game, but anyone who is not a naive simpleton knows that this is about making money and if there is money to be made in selling your mythical for $200, SoE will do it.
I am sure I am being overly pessimistic, but does anyone else feel like this is a true sign that EQ2 is in deep trouble? I am hoping that this is simply SoE jumping on the phat cash mega-transaction bandwagon, but given that Sentinel’s Fate was kind of a flop, launching with missing content and likely costing Brenlo, a 10 year veteran of the company and a guy who was pretty much THE voice of EQ2 for many people, his job. Remember Battlegrounds? It is like SoE sees that they have a dying product on their hands and they are trying disparately to copy the success of WoW in order to put it back on its feet.
UPDATE: Ok, so as of right NOW the mounts are a one time use thing, but this is a bug. They will be made into Heirloom items, usable across all characters on the account. That is good at least. :)
UPDATE UPDATE: Reading more into that SoE forum post, people are going fairly crazy over the stats on the mount and many people are calling them out because it seems the purchasable mounts are faster than some other high-level mounts in the game currently. Hmm.
UPDATE UPDATE UPDATE: I should add, reading the forum post link above, that while many people are not pleased with the stats on the mount, that there are many people, including official SoE people like Kiara pointing out that there are already speedy, stat filled mounts available via LoN cards. Wow. You guys really don’t get it. The fact that official SoE people are saying that really convinces me that we will not be seeing the end of this any time soon. All the probably need to start selling raid gear in the SC store is for some other successful game to do it first. Saying that +5 to combat stats is hardly a real boost totally misses the point too. This is about the escalating in game value of these real money items. Even if you CAN get an identical item in the game, the problem is that you can also pay cash for them, meaning someone with money can suddenly have an advantage. SoE and fans can defend this mount all they want, but the worry is that there is now a CLEAR escalation taking place, the very thing all the tin-foil hat people warned us about. It also strikes me as funny that Kiara is so quick to respond to, and be hars with criticisms people level at SoE over this matter. At one point she does tell someone that she is “:adjusting their tin-foil hat”. Kiara, dear, SoE has given these people every reason to be worried. At first it was LoN, then it was the SC store, and all the while we were told to not get into a huff because the items would always be pure fluff. Well, now you can never say that again. The best SoE can promise is that items will never be more powerful than these +5 stat mounts. However, just how good is your word anymore, given your track record? Why even have stats on the mount if the stats make so little of a difference? You could have avoided all this controversy … and yes this goes for both the LoN mounts and the SC store copy cats.
LAST UPDATE I SWEAR!: I suppose I should say that I am curious about the mounts. I like the look better than the sparklepony for sure. While it is a lot of money, I could see getting one to check out the game again when Halas goes live. I have no problem at all with companies making money off selling in game items. I hope that this mount sells a ton and makes tons of cash for SoE. However, what worries me is that all signs point at a future where the incentive to buy RMT items is driven by their value in game. Folks, that IS where we are headed, despite what SoE might say. And it is not going to just be SoE games doing it. While this pay structure may become generally accepted, it will fundamentally change the tone of these online games. One of my major goals in WoW was to earn my entire tier 10 armor set. I have spent countless hours running dailies, weeklies, and raids to get those frozen emblems that I can use to buy the armor. I am almost done now and it has been a LOT of work. However, that was my personal goal and largely what has been fueling my desire to raid. I enjoy seeing the content too, but in order to stomach the endless weeks of grind I needed a personal goal that I could inch forward with. Now, imagine that I had the option to just buy my T10 armor. If that had been the case, then I wouldn’t have seen that as a good enough goal to keep me playing. Maybe seeing the content would have been enough, but I doubt it. I have been raiding ICC weekly for months and we still haven’t finished it. The early bosses are a joke, and the only good thing about doing them is the fact that they drop good items. You go into the raid for one more roll of the dice to see if you finally get that rare piece. Thats the hope of every raider out there. If I could, instead, drop some cash and just buy the item I want, that would kill the incentive to raid, and ultimately, to play. If you think that it is far fetched that RMT would ever go that far, I ask, why not? If there is truly great demand for those items, then that demand could easily translate into sales for the RMT store. You spend money to save time. If there is profit to be made, people will do what they need to do to make it.
I LIED …: In the comments section of Tipa’s post on the matter, She makes a really good point: Most mounts in EQ2 have stat bonuses and without them no one would want to buy these mounts. I didn’t know that, and it does somewhat change the nature of this whole ordeal. So … apologies for any harsh words SoE. I should have probably done a little more research into the matter before jumping on the RMT Armageddon bandwagon.
$25 is still a lot to pay for a mount, but then again, my problem was never with the price, but with my perception that this was buying yourself an advantage, stat-wise.